What Do Club Promoters Mean by Dress to Impress?

If it’s your first time in London and you’re planning on going out clubbing in the city, you’ll hear the phrase “dress to impress” a lot. It’s a phrase that we, club promoters, say too often. We know that it’s a bit too vague. That’s why you’ll find this to be the perfect guide for you. So, what do club promoters mean by “dress to impress”?

What Do Club Promoters Mean by “Dress to Impress”?

High-end clubs in London, especially the ones in Mayfair and Central London, have a strict dress code. As club promoters, we call that dress code “dress to impress.” It’s because you need to look like you’ve put some effort into your look, but it also means a certain type of look. For example, you can look elegant in sweatpants if you style them well, but you’ll never get into an exclusive club in the city wearing sweatpants. So, what does dress to impress really mean? In dress code terms, it means “smart and elegant”. Think, something as smart as what you’d wear to an office, but more stylish. Still, what does it mean you should wear?

What Do I Wear to a London Nightclub?

So, your club promoter said, “Dress to impress.” What does this mean you should wear to a London nightclub? When we say dress to impress, as a rule, this means heels are mandatory. So, you can wear heels or evening boots with heels, but it has to be heels. Now, when it comes to the rest of the outfit, there are no strict rules, but there are some guidelines. To start, if you don’t want to bother, wear a dress. You can never go long with a dress. If you like to style yourself, then don’t go any more casual than dark denim pants and a crop top. It’s also important to keep in mind that your fit needs to be tasteful, so anything too revealing may not always be appropriate for this type of venue.

What Do I Avoid Wearing to a London Nightclub?

Now that we’ve covered what you should wear when we say, “dress to impress”, let’s move on to what you should avoid wearing to a London nightclub. “Dress to impress” means staying away from overly casual clothing items, like sweat pants, ripped jeans, wedged heels, beachwear, sportswear, wedged heels, and so on.

So what do promoters mean by “dress to impress”? They mean dress smart and elegant. As long as you’ve got heels and it looks like you’ve put effort in your outfit, you’re all set. For any questions or if you’d like to get a London club table booking, let us know.